Biases You Don’t Know You Have

Biases You Don’t Know You Have

While I was writing my book, Choosing Me Now, I discovered something that surprised me: we all have some sort of built-in need-strength bias. To understand what this means, you might want a rudimentary understanding of Choice Theory, the psychological theory developed...

We Want What Feels Good To Us

InsideOut Empowerment Principle #4: What you want is based on what feels good to you (increasing pleasure or avoiding pain). Remember, what you want feels good to you. It may not feel good to everyone, especially those close to you. If people know what you want, they...

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